If you want to get a functional domain, you should do your homework. Therefore, it is required that you find similar sites and check out your competitor’s domain names. Where you will have to browse by keyword or domain name using the search tool. Apart from that, make sure that you know when the domain was sold last, for how much and the web broker. One thing that you should know is that a popular domain is likely to have more public resale.
Besides, you should also buy a domain that is easy to type and remember. No matter how much you would want to optimize your site but you should still provide a domain name that people can type and remember. For that matter, you should not include the hyphen, numbers, odd spelling among other challenging characters. Meaning that everyone hearing the name should know how to type it. Apart from that, you should also avoid domain names with more than one spelling as your visitors can get confused and mistype the name. Also, you can as well purchase both the domains and direct your visitors to the one that you like most.
Not only that but you should also avoid vernacular terms. Make sure that you avoid slang terms and choose a name that will still be meaningful for many years to come. One good thing with this is that it will make your domain to be remembered and understood by non-native speakers. Before you use slang terms remember the different platforms and states that your business my reach.
Also, you should also buy a shorter domain. You find that people will always have problems remembering more extended domains and this will also increase the chances of misspelling one of the words. One thing that you should understand is that most of the good single word domains have been used, but you can still use them by being creative so that you can avoid the longer domains. For instance, if you have a single word in mind that you want to use you try adding an adjective or a verb in front of it to see if those variables are available. You should treat your domain as your brand, and you should make sure that it matches how you want people to see you and your business.
Last but not least, you should not buy trademarked domains. One thing that you should know is that using a trademarked domain is confusing the people as this will mean that you are opening up for having a complaint filed against you which may see you giving up the domain.